Originally established as SJB Planning, UPco (Urban Planning Collective) had been achieving great development outcomes for their clients for over three decades. They were well known and respected in the market for their balanced, even-handed approach to town planning, and deep knowledge of Victoria’s development landscape. In 2021 however, it was time for the company to come into their own and operate as an independent entity - so UPco was born. 

Partnering alongside Words with Nuance, our work with UPco saw us develop a rebrand for a company that had evolved over time, however their ethos remained very much unchanged. We designed a new brand logo, website and set of collateral for the company that would visually represent their new identity as they stepped into their next era of business.